A team of researchers from the Centre for Substance Use Research (CSUR) have conducted a study to determine the flavor preferences among American vapers.
This is a wide variety of e-juice flavors on the market. You will find e-liquids with the flavor of different foods and beverages.
The study, which was conducted by Dr. Christopher Russell, was conducted in the form of a survey sent to four different consumer and trade vaping organizations; the Smoke-Free Alternatives Trade Association (SFATA), the American Vaping Association (AVA), the Consumer Advocate for Smoke-Free Alternative Association (CASAA), and Not Blowing Smoke (NBS).
The total of 20816 participated in the survey. Among the participants, 75.9% are switchers (people who switched from smoking to vaping), 11.9% are former e-cigarette users, and 7% are dual users (people who smoke and vape simultaneously).
Among the people surveyed, most use mods and other types of vaping devices. Less than 1% used cigalikes. At the time of the survey, the Juul was not yet widely available as a vaping device.
Based on the survey, the researchers concluded that in 2016, people who started vaping 3 to 5 years ago chose to vape tobacco e-liquids first when they got into vaping. More recently, tobacco and menthol/minty e-liquids have taken a backward role as the first e-liquid of choice for new vapers.
Fruity e-liquids are increasingly replacing tobacco as the first e-liquid of choice for most new vapers. Dessert/pastry e-liquids as a first e-liquid purchased by vapers rose from being ranked 5th in 2011 to 3rd in the past 12 months.
The survey concluded that the three most popular e-juice flavor of choice among all groups of vapers are fruity, dessert/pastry, and candy/chocolate/sweets. Only 14.8% of former smokers who switched to vaping preferred tobacco and 14.3% preferred menthol/mint. About 40% of vapers mixed two or more flavors.
The study also shows that dual users (vapers who vape and smoke at the same time) also did not prefer tobacco e-liquids as their first choice. Only15.9% of the vapers in that category preferred tobacco and 16.3% chose menthol/mint.
The study revealed that many ex-smokers who are switching from smoking to vaping tend to go for e-liquid flavors that do not remind them of smoking. As the taste buds start to heal, ex-smokers regain the taste for bright and sweet flavors. The result of the study also serves as a guideline for the FDA flavor rules.
If you are switching from smoking to vaping, check out Soupwire for information the right e-juice to choose and also other essential tidbits that will ensure you have a great vaping experience.
Meanwhile, another study published by the National Center for Biotechnology Information (NCBI) revealed that US youth ranked flavor as an important factor in choosing e-cigs. According to the study titled “A Systematic Review of Consumer Preference for E-Cigarette Attributes: Flavors, Nicotine Strength, and Type,” the most popular flavors among US youth are fruits, cream, tobacco, and menthol.
The NCBI indicated that the first e-liquid flavor most adolescents go for is not tobacco but fruity, candy or dessert vapes. The study revealed that in the United States, the top e-juice flavors are fruits, menthol/mint, candy/chocolate, and other sweets e-juice blends.
Different studies have been conducted on the role of flavor in helping smokers kick the habit. A study conducted in 2014 revealed that a majority of current vapers are ex-smokers. The researchers found that about 68% of vapers change e-juice flavors regularly either daily or more than once in a day. Vapers told the researchers that a wide variety of flavors is important to help them reduce and quit smoking.
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